Children's Book Marketing Outreach
Represented a children's book author leading marketing outreach initiatives that reached over 60 influencers in both podcast and social media spaces.
The Goal
Optimize the reach and impact of a book release by connecting a children's author with podcasters and social influencers relevant to messaging and target audience.
Step
01
Identified over 25 podcasters and 35 social influencers characterized by relevant messaging and aligned with the target audience. Systematically organized influencer names, bios, contact information, and locations into a Google spreadsheet for each identified prospect.
Step
02
Crafted tailored outreach messages for each influencer, ensuring a personalized and compelling approach that resonates with their audience and content, while aligning with the author's messaging.
Step
03
Executed outreach sending drafted messages to influencers, initiating exploration of collaboration opportunities. Established partnerships through podcast guest appearances and social media collaborations, creating a cohesive platform for the children's book author to maximize exposure during book release and beyond.